We help companies succeed at optimizing their lead generation efforts through critical weekly reporting, tracking, testing and landing page development. We believe the key to maximizing your success is being able to make real-time decisions based on actionable data.
Provide your company with a weekly critical report (using excel). Each report spans over a 7 day period, broken down by day, including the current week and past week.
Each Weekly Report Includes:
- Top 10 best performing keywords
- Top 10 worst performing keywords
* For Bing Ads & Adwords only. Keywords are compared with the previous week.
Keywords that are costing you money and not converting into leads
Rank advertising sources
If you have multiple advertising sources (Bing Ads, Google Ads)
Main Overview Reporting
Date, Impressions, Clicks, CTR (%), Average CPC, Spend, Conversions #, CPA
Included in your main report will be a comparison summary section. Including number of impressions, clicks, total spend, number of conversions, cost-per-click and conversion cost difference. Each item is a comparison against the previous weeks numbers. This will assist you in your online advertising efforts as it alerts you to possible opportunities or areas of your campaigns that require your immediate attention.
Month end report: A comparison summary report showing you trending over the most current 4 weeks, plus the previous 4 weeks are also included.
* top best/worst keyword trending is not included in this report.
To equip up with the tools to assess your accounts performance in real-time and gain more detailed insight. We use a tracking that will require us to create new ads in Adwords and Bing Ads. This tracking is for in-house purposes only but we also install a separate Google Analytics profile for back up.
Note: There is no worries about lost data, if for whatever reason you decide our service no longer fits your company’s goals, we will gladly change back your account to it’s original ad urls. Also you will have the Google Analytics account for your landing pages if you ever wish to review past performance data.
Landing Page Development
On your account start-up with us we install 2 optimized landing pages for a A/B split test with a thank you page. Each month we will be running a new test against the previous months winning landing page. We host these landing pages on our priority domain with a sub-domain account. So there is no need for hosting or development from your company. Optionally you can have an email alert sent to you on every successful conversion.
To get started, all we will need from your company will be answers to a short survey, creative content, graphics, media (video) and your companies logo. We take care of the rest.
Note: If you need to tie this into your database or email marketing that is not a problem, we offer a data linkback on successful conversion. We also have the option to insert your leads into our internal CRM for 24/7 access.
What Don’t We Do?
Since we are a hybrid version of paid management that means we supply you with information so your company can take action to increase your profit from your campaigns.
We are not a PPC management company. We do not adjust bids, create ads (outside of duplicating for tracking) or monitor your daily spend. With the information we supply to you it’s straight forward enough so that you or your team can take the necessary actions for successful campaigns and a better return on your investment.
Even though we may not offer PPC management services; once you are a member we will bring you expert lessons through our blogs, videos and special webinars. It’s like having your very own paid campaign consultant.