The foundation of any good paid campaign is the landing page to capture your prospects information. At Lead Success we are always working to improve your visitors experience. So testing (A/B variant split testing) is a huge part of what we offer. We do not believe in over testing but gradually improving the results of your landing page.
Our Landing Page Philosophy
We believe your landing page is a statement about your product or service. After all it’s the first time a visitor may be coming in contact with your company, so you should always have your best foot forward. When developing your landing page, our strategy is not to test to many different landing pages at once. This dilutes and muddies the data, pointing away from what we want to actually see…true effectiveness. So we take the route of slow and steady. We build precept upon precept, one brick at a time. We zero in on the best performing landing page only by creating a successful environment of gathered data insights. We want the best and most optimal landing page that outperforms your company’s goals. Landing pages that are refined and optimized based on your companies product or service.
How does our landing page development work?
If you have chosen either our landing page development or Account Insights plan we first start by building 2 landing pages that match your offer. At the end of each month we review you landing page performance and 1 winner is picked based on conversion cost and number of leads. Each month we will make adjustments to your landing page or build a competing landing page against the current winner.
By doing this we effectively stay in line with your current offer and adjust to the changes that occur economically, geographically and seasonally.
Also included with our landing page development is the creation of a thank you page. On this thank you page you can request that we display additional offers of information pertinent to your product or service. Just send a support ticket with the request and we will work at implementing that for you.
Does our landing page reside on our website?
The short answer is no. The long answer is yes and no, after you add a CNAME into your registrar (discussed in this document). Your display url in Bing Ads and Google AdWords will show your domain name but the actual landing page exists on your subdomain hosted on our site and servers.
So you do not have any complexities of hosting, designing and developing your own landing pages, we take care of that. You do not even need to have a website, it helps but it’s not necessary for our service to be successful.
If you need your leads captured and do not have or want to deal with your own database, we can set that up for you and give you a login to see your leads current & historically. You can even search and export them to excel as needed. This is our own integrated lead capture database system. If you would like us to connect and send your leads into your own database, that would be a custom charge. Just check with us ahead of time and we can discuss your requirements.
We can turn on lead alerts for your company, so every time you receive a lead you can get an email describing the any lead information you request.
Some of our clients have dialers and need the lead capture information to feed into. We can set that up for a custom fee, send us a support ticket outlining your needs and we will get back to you asap.
We want to let you know, that data captured through your forms is yours. Your prospects data is never shared or made available in a case study unless consent is given by all parties. Our SSL certificates are of the highest standards of 256 bit encryption. We take privacy and security very serious and maintain the safest and strictest requirements regarding your data.
Do We Offer Custom Designs?
Yes and no, we do but only to implement your logo or product image. We are in complete control of the landing page design due to the fact of needing to properly test. We have years of experience and knowledge on best practices and our goal is leads and the most cost effective we can do that for. So that is why we do not typically allow our clients to interact with our designs. However your input is important and we carefully take every suggestion into account when designing landing pages. There is an exception, when your company has pre-existing landing page(s).
What About Pre-Existing Landing Pages?
If your company has a landing page that has been doing a decent job and you know it can do better with our landing page development service. Than we will host your landing page on our servers and A/B split test against it. They may include making subtle changes to text, graphics and form. So feel free to let us know if you have a landing page you would like us to use.
Who Owns The Rights To The Landing Pages We Create?
If you have completed 60 days of membership with us the current winning lander is yours to take. We still maintain the rights to use the overall landing page design but you can see fit to modify or use it on any site you wish. One small caveat is you cannot resell or re-package the landers we develop.
Landing page development is extremely important to the overall success of your paid campaigns. We take this point very seriously and provide you with the best possible chance to gain a new lead that has the high probability of becoming your next client.